How to Use Instagram Insights? 

Instagram Insights allows users with business accounts to analyze posts on their profiles. If you want to benefit from analytics to improve your strategy on Instagram and to learn what your target audience likes, you can choose Instagram Insights. You can determine the strategy for your content by accessing the interaction data of the users, their preferences, the activity of the target audience, and much more. As a result of data and analysis, you can progress effectively in marketing. If you have a business account on Instagram, you can start to review the details waiting for you in the rest of the article to access Instagram Insights. 

Things to Do to Use Instagram Insights 

With Instagram Insights, you can learn about the demographics and actions of users viewing your content. To access this information, your account must be a business account. If you have a business account and are wondering how you can see Instagram Insights, you can follow the steps below: 

• For Instagram Insights data, you must click on the bar graph icon in the upper right corner of your account page. 

• If you want to view the analysis of a single post in the section that will appear later, you should click on the view analysis section in the lower left corner. 

• What you need to do to access the data of your stories is to open your story and tap on the names section in the lower left corner. In this way, you can also view data about your stories. 

• Thanks to Instagram Insights, you can follow the data and analysis about your content in the last 7 days. 

• Thanks to Instagram Insights, it is possible to view many details such as how many followers you have gained, impressions of the last 7 days, and profile views. 

When you start using Instagram Insights, you will encounter categories that each have different information. These categories will appear as activity, content, and audience. 

Main Features of Instagram Insights 

Thanks to the use of Instagram Insights, you can benefit from many features. These features are: 

• By viewing the account interactions in your profile, it is possible to review the interactions of your posts such as likes, comments, saving, and sharing. Thus, you can discover the performance of your content and adopt a strategy. 
• Thanks to Instagram Insights, you can access the demographic information of your followers. By learning details such as age, gender, and location from this information, you can produce better content by recognizing your target audience. 
• It is important to perform a performance analysis for the content you share. By obtaining broadcast data, you can also access information such as the discovery of your posts, access, and profile visits. In this way, you will strengthen your performance by discovering which content types users like. 

• Instagram Insights also provides you with performance analysis on story statistics. You can make progress by measuring interactions, especially by tracking metrics such as the number of views of the stories, story scrolling, and replies. 

Thanks to Instagram Insights, you can understand your target audience’s expectations of you and produce better quality and compatible content for them. In this way, you will have followed an effective way for your account to grow and gain interaction. 

Related article; How to Use Instagram for Business 

Get Important Data for Your Business by Accessing Instagram Insights 

Instagram Insights reflects important data for your business to you. This data may appear as follows: 

• You will be able to examine follower demographics and behavior. If you learn this information about your current audience, it will be easier for you to reach your target audience. 

• You can provide data display for multiple or single posts. You can perform analyses such as metric, time, and content type. 
• You can access which stories are watched more by your audience. You can see total impressions, reach, and which users viewed your story. 
• It is also possible to view your active promotions by accessing promotions. 

Related article; Unlocking the Secret to Success: Finding the Best Time to Post on Instagram 

Conclusion 

Instagram Insights allows you to analyze users as a special analytical tool for business accounts. You can learn details such as users’ performance, interactions, and broadcast data thanks to Instagram Insights. Instagram Insights will provide you with a variety of data to help you adopt a custom strategy. In this way, you can improve your account by understanding your target audience and producing more productive content for them. 

Frequently Asked Questions About Instagram Insights