How to Get More Views on YouTube?

Ever since the social media revolution, YouTube has become the titan of social media platforms. YouTube has started this revolution and opened a new for most people to earn money. After that, a new profession appeared as “being YouTuber”. Hence, getting YouTube views has earned more and more importance in today’s world. 

In the vast landscape of YouTube, standing out and gaining a viewership can be challenging. But fear not, aspiring YouTubers! This guide explores various strategies to boost your video views and help you reach a wider audience. In today’s comprehensive guide, we will explain 15 ways to get YouTube views and grow your audience. 

What Counts as a View on YouTube?

Before delving into strategies to increase views, it’s crucial to understand what constitutes a view on YouTube. Previously, a view was counted after a user watched a video for around 30 seconds. However, YouTube’s algorithm has evolved, and now a view is registered after as little as a few seconds of watch time. This change emphasizes the importance of captivating your audience from the outset to ensure they stay engaged. 

Well, if it is so easy to get views, in just 30 seconds, why it is important to get YouTube views? We will discuss it in our next chapter.

Why are Views Important on YouTube?

YouTube views and subscribers are what define a YouTuber. Getting more and more views helps you to grow your audience and earn a living. While YouTube views are not the sole metric of success, they play a significant role in several aspects:

• Increased channel visibility: More YouTube views can lead to your videos appearing higher in search results and recommendations. They can make your videos discoverable to a wider audience.
• Building credibility and trust: A higher view count can build social proof and establish your channel as a valuable resource. This credibility can potentially attract new subscribers and viewers.
• Monetization potential: To be eligible for YouTube’s monetization program, you need to meet specific requirements, including reaching a certain number of views within a specific timeframe.

If you understand the importance of YouTube views and want to increase them, stay tuned! 

How to Get More Views on YouTube? (15 Ways)

As we said earlier, YouTube views are crucial when it comes to your YouTube channel’s success. Even though they are not the only factor that affects your success rate, they are one of the most important ones. In this section, we collected 15 ways to increase YouTube views. Without making you wait more, let’s get started! 

Ensure Your YouTube Basics are Up to Snuff

Before diving into advanced strategies, let’s start with the basics. You should ensure your channel is optimized. That means, preparing your channel aesthetically. 

• Channel branding: You can create a compelling channel name, logo, and banner that reflects your content and brand identity.
• Channel description: You should write a clear and engaging channel description that introduces your channel, content type, and target audience.

It is important to note that you should update your contact information and description regularly. Being up to date is very crucial for your credibility among your audience. 

Optimize Your Video Titles

Video titles are what make the viewers watch your video. If you have interesting video titles, more people, and potentially new viewers, will be willing to engage with your video. However, there are some specific rules to create the best video title for your channel. These are:

• Use relevant keywords viewers might search for.
• Keep it concise and engaging, ideally under 60 characters.
• Create a sense of curiosity to entice viewers to click.

By following those, you can create engaging video titles to attract more viewers. However, we do not recommend writing too long titles to describe the video. Most people don’t even read the whole title. Hence, finding keywords in your niche and integrating them in short sentences will be more beneficial for you to get YouTube views.

Add YouTube Cards and End Screens to Your Videos

If you want to promote your videos on YouTube, using YouTube cards can be what you need. Since those cards are free, you can easily promote your other videos and get YouTube views. 

• Info cards: These are the cards that pop up in the video. These cards can be used to recommend your other videos, playlists, or even your website. 
• End-screens: These are the cards that pop up at the end of the video. They appear in the last 5 or 20 seconds of the video. With end-screens, you can add your other videos to promote and get more YouTube views. 

Multiply Your Views by Creating Playlists

Creating a playlist is one of the best ways to get YouTube views. You can categorize and group your related videos together and recommend them to your audience. For example, if you are a cooking channel, you can create a playlist named “Quick Recipes for Single Service Dishes” to show your videos in that group. 

If you do not have a playlist in your channel, we definitely recommend creating a “New to Channel” playlist and show your most watched videos. This way, new comers can have a idea of your channel and follow your other videos as well. 

Customize your Thumbnails

Did you know that you can create your own customized thumbnails on YouTube? Well, you can create your own thumbnails for your videos. While creating thumbnails, there are some things to consider to get YouTube views. To increase YouTube views, you should be careful about those things:

• Use high-quality images that are eye-catching and relevant to your video content.
• You should protect the 16:9 ratio, with 1280×720 pixels.
• Incorporate clear and concise text that highlights key points.
• Maintain consistent branding with your channel’s visual style.
• Use vivid colors that can get attention.

This article may interest you: What Is a Thumbnail on YouTube?

Transcribe Your Videos

Videos with captions are easier for hearing-impaired viewers to follow along with, and they also appeal to the 85 percent of viewers who watch videos without sound. Having a transcript allows you to choose to translate your video, which allows you to reach a global audience.  You only need a.txt file, and YouTube’s help website can guide you through the process of preparing your transcript file step-by-step.

Optimize Your Videos for Visibility

We all know Google is a search engine and we optimize our websites to rank higher on there. Well, same thing applies for YouTube as well. For example, when you buy a new product, you first enter YouTube and search for “How to Set Up X?”. To be able to rank first when someone reached a specific keyword, you need to optimize your videos for visibility. Simply, if you rank higher you can get YouTube views more quickly. 

To rank higher, you should improve your YouTube SEO. What does it mean? You should implement best SEO practices by optimizing your video titles, descriptions, and tags to improve visibility in search results. Let’s look at them in detail: 

• Titles and description: You should include target keywords in your titles and description. This way, you can rank higher when someone uses that keyword.
• Mention keywords in your video: Based on the research, YouTube can understand what you say. That means, saying your target keywords in your video can help YouTube to see what your video is about and place it in line with keywords.
• Engagement: Similar to other social media platforms, YouTube considers engagement as a ranking factor, such as likes, YouTube views, comments, etc.
• Categories: You can use categories to show YouTube that your videos are for specific groups of people.
• Tags: In addition to categories, you can also use tags to show your video’s context on YouTube. This way, you can rank higher and get more YouTube views. 

Know What’s Viral

Staying informed of developments in your field might show the difference between rising to prominence or fading into obscurity. Videos that are current and engaging for individuals exploring the niche can be produced by people who have a thorough awareness of what is going on in their field. Moreover, having an understanding of your sector also makes it easier for you to spot viral material early on and share it with your audience before others do. Being the first to provide knowledge will establish you as an authority in your industry and increase the number of views and exposure to your material.

Engage with the YouTube Community

As we said earlier, engagement is one of the most important ranking factors. However, engagement is not only dependent on subscribers. You can actually interact with your audience to get more engagement from them. Any kind of communication you have with your audience is seen favorably by YouTube. If nothing else, interacting with your subscribers can strengthen the bond between you and your audience. It just takes a few seconds to “like” a comment and to pin a top comment to serve as a kind of private note to your subscribers.

In this way, you can take your audience’s attention more and incline them towards organic engagement. In other words, when they see feedback from you, they will be more willing to comment, watch, and like your videos. As a result, these will return to you as more YouTube views and a growing YouTube channel. 

Run a Contest or Giveaway

Giveaways are one thing that YouTube subscribers adore. Organize a giveaway or competition on YouTube to entice viewers to interact and subscribe to your channel. Simply ask viewers to like your video, subscribe to your channel, and leave a comment in order to join your contests. Generally, some YouTubers share the conditions of a giveaway at the end of the video so that everyone can understand the whole video and get YouTube views. 

However, there some principles you should be careful about: 

1. Make sure you’re following YouTube’s community guideline policies.
2. Use a gift that’s related to your brand. You can indirectly promote your content and actually create a more sincere relationship with your audience.
3. Think out of the box: You can get creative by incorporating user-generated content or using other non-traditional entry requirements.

Repurpose Content into YouTube Shorts

Well, YouTube views do not only consist of your feed videos. YouTube Shorts views are also counted! As TikTok’s rival on the platform, YouTube Shorts enables content producers to post 60-second videos and increase their YouTube views among viewers.

Every day, over 1.5 billion people watch YouTube shorts, most likely due to the content’s mobile friendliness. Shorts occupy a large amount of area on mobile displays and are vertical, in contrast to feed videos. They are appealing to 70% of viewers of YouTube on mobile devices. So, we collected some simple principles to repurpose your content into YouTube shorts to get more YouTube views:

• Make an eye-catching statement to start. The most crucial five seconds are those that begin first. People may scroll past you if you can’t get their attention in this short amount of time. Think of posing a query or outlining for someone what they will discover if they watch the full film. 
• Putting your shorts on a loop. Turn on looping to have the video play again after someone has finished it. 
• Keeping things straightforward. You want to get right to the point quickly because YouTube shorts are only allowed to last 60 seconds.

Invest in YouTube SEO

Investing in YouTube SEO (Search Engine Optimization) is crucial for increasing the visibility of your videos and ultimately gaining more YouTube views. Here’s a detailed list of how you can optimize your content for YouTube’s search algorithm:

• Keyword Research: You can conduct thorough keyword research to identify the terms and phrases your target audience is searching for. Use tools like Google Keyword Planner, YouTube Autocomplete, and trends.google.com to discover popular and relevant keywords in your niche.
• Optimize Video Titles, Descriptions, and Tags: You can incorporate your target keywords naturally into your video titles, descriptions, and tags. You should craft compelling titles that accurately describe your content and entice viewers to click. You need to write detailed descriptions that provide context about your video’s content and include relevant keywords. Moreover, tags should be specific and related to the topic of your video to improve its visibility in search results.
• Optimize Thumbnails: Thumbnails play a crucial role in attracting viewers to click on your videos. You should create visually appealing thumbnails that accurately represent your content and arouse viewers’ curiosity. You can use contrasting colors, clear images, and readable text to make your thumbnails stand out in search results and recommended videos.

Invite Guest Vloggers

Getting other people to blog for you is a terrific strategy to expand your audience. Finding influencers with a similar fan base to your own will help you attract new viewers who share your interests. After you collaborate on a video, get to know these influencers because if you do the same for them, they’ll be more likely to share your content with their fans. 

Guest vloggers are a terrific method to increase the variety of your videos and obtain more YouTube views for free. Having a collaborator to discuss video concepts with can lead to more creative videography. In the long run, it can increase the number of views on your YouTube channel.

Run a Paid YouTube Ad Campaign

While organic growth is crucial for sustainable success on YouTube, paid advertising campaigns can be a powerful tool to boost your reach and drive more YouTube views for your videos. When you want to run a paid YouTube Ad campaign, you should first define your campaign goals. In our case, we want to increase YouTube views. After that, YouTube Ads allows you to target your campaigns to specific audiences based on various criteria:

• Demographics: Age, gender, location, household income, etc.
• Interests: Topics, hobbies, and online behaviors viewers show interest in.
• Keywords: Keywords related to your videos, your niche, or competitor channels.
• Placements: Choose where your ads appear, including YouTube search results, specific channels, or video categories.

Running a successful YouTube Ads campaign requires careful planning, strategic targeting, and ongoing optimization. You should consider researching best practices, utilizing available resources, and potentially seeking guidance from experienced advertisers to ensure your campaign delivers the desired results. After that, you can use YouTube ads to increase YouTube views on your channel.

Analyze Your YouTube Metrics

In contrast to popular belief, gaining continuous YouTube views doesn’t only come from being viral. For most people, that is actually uncommon. Examining your channel data, tracking the effectiveness of your videos, and focusing more on what consistently works are better strategies. You might be thinking, where can I find those? Well, the YouTube Studio has all the things you require. Here’s the list of metrics you can analyze from YouTube studio:

• Click-through rate: This rate shows how often viewers watch a video after seeing its thumbnail and title. It is calculated as Number of clicks / number of impressions x 100
• New vs. returned viewers: This metric shows the total of the new viewers on your channel, including the ones who returned to your channel to watch more. 
• Audience retention rate: This metric indicates the average length of time viewers spend watching a video. Your audience retention rate is 80%, for instance, if you upload a 10-minute video and viewers spend eight minutes watching it.
• Audience retention after the first 30 seconds: This metric shows the number of people who continue to watch your video after seeing its first 30 seconds.
• Watch Time: This metric shows the total amount of time viewers spend watching your video.

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