LinkedIn, as the largest professional networking platform globally, offers an outstanding chance for individuals and businesses to connect, exchange insights, and cultivate relationships. To maximize the potential of this platform, it is crucial to grasp the effective utilization of hashtags on linkedin.
What are LinkedIn hashtags?
LinkedIn hashtags consist of any combination of letters or numbers, excluding spaces, following the # symbol—illustrated by examples like #thisisacat and #ThisIsACat. But what’s the mechanism behind linkedin hashtags? They function as labels for your content, amplifying views, clicks, and connections. When you following hashtags on linkedin and click on a hashtag, it displays all LinkedIn posts featuring that specific tag. Users can alternatively search for a hashtag using LinkedIn’s search bar.
Why use hashtags on LinkedIn?
For social media marketers, capturing attention for your content is a significant challenge. The hashtags on linkedin serve as a valuable tool in achieving this goal. They play a pivotal role in the following aspects:
Identifying and networking with individuals in your industry.
Growing your organic reach and, with a little luck, achieving virality.
Building a strong community around your establishment.
Promoting your organization’s events or products.
How to create a hashtag on LinkedIn?
In LinkedIn’s vast environment, with a user base of more than 800 million, gaining visibility depends heavily on the strategic application of linkedin hashtags. The trick, however, lies in resisting the temptation to over-hashtag your post. While no hard and fast rule dictates the exact number, industry experts generally recommend limiting it to around four hashtags. Moreover, the placement of hashtags on linkedin plays a crucial role in optimizing their impact. The consensus among experts leans towards adding hashtags at the end of your text or integrating them seamlessly, as long as it improves overall consistency. This strategic positioning ensures that hashtags enrich your content without overshadowing it. The most important thing is to stay away from an overzealous approach called “hashtagging” every word in your text. This spam-like practice can be counterproductive by reducing the effectiveness of your message. The subtle and selective use of linkedin hashtags is a powerful strategy for reinforcing the platform’s visibility.
Add hashtags to a LinkedIn post
Excited about leveraging linkedin hashtags to broaden your reach on the platform beyond your immediate connections? If the answer is yes, great! Initiating this process is incredibly straightforward.
When incorporating a hashtag into your content, whether it’s a caption for an upload or typed text, simply include your chosen hashtag seamlessly within the narrative.
For those crafting articles, ensure you integrate your hashtags on linkedin within the “Tell your network what your article is about” pop-up after selecting the “Publish” option.
A crucial point to bear in mind is that, once your content is published, the linkedin hashtags become permanent and cannot be edited. Hence, precision in selecting and placing your hashtags is paramount—ensure they are spot-on from the outset!
Add hashtags to your personal LinkedIn profile
To incorporate linkedin hashtags into your personal profile, initiate the process by activating the platform’s Creator mode. Begin by visiting your profile and scrolling down to the Resources section, situated below the headline and analytics sections. Access Creator mode and toggle it on; subsequently, you gain the ability to include up to 5 hashtags. This simple step can significantly impact network building. On the My Network page, The platform tailors recommendations for posts, people, groups, and more based on your engagement and the hashtags on linkedin you follow. Herein lies the significance of add hashtag to linkedin profile—they showcase you as a recommendation to other users for the hashtags you’ve chosen, denoted as “Talks about __.” While this may not serve as a standalone growth strategy, it consistently facilitates the influx of new connections.
Add hashtags to your LinkedIn company page
Enhancing your page with hashtags plays a pivotal role in categorizing your content, ensuring that the algorithm directs it to LinkedIn users who follow and search for those specific hashtags.
For your company page, navigate to Hashtags and click on it.
Select up to three linkedin hashtags that aptly represent your business and the content you share.
It’s crucial to choose hashtags on linkedin that align with the interests of your target audience, ensuring they are terms actively searched for.
Add a hashtag to a LinkedIn article
Navigate to the homepage and locate the ‘Write article’ option beneath the status update field. Incorporate linkedin hashtags within the body of your article or place them at the conclusion, mirroring the post update example provided above. Upon completion of your article, select ‘Publish’ positioned in the top right corner. Subsequently, you will enter the Compose Box interface, allowing you to append additional relevant hashtags on linkedin to enhance the promotion of your article.
LinkedIn Trending Hashtags
The adoption of hashtags on linkedin experiences a steady increase each year, with numerous hashtags accumulating millions of followers. The prevailing trend showcases that the best linkedin hashtags often consist of a single word, boasting an exceedingly broad scope that renders them relevant to a diverse array of businesses and individuals. We’ve compiled a selection of 10 currently top linkedin hashtags that are not only pertinent to marketers but also boast a substantial number of followers:
innovation – 38,673,144 followers
digitalmarketing – 27,291,348 followers
futurism – 23,402,629 followers
socialmedia – 19,634,079 followers
jobinterviews – 14,289,264 followers
personalbranding – 10,430,219 followers
travel – 6,970,601 followers
fashion – 4,215,758 followers
business – 3,663,739 followers
networking – 3,566,063 followers
Yet, a word of caution before hastily incorporating these hashtags into your posts: the substantial follower count and constant influx of posts may result in your content being overlooked by new audiences, essentially defeating the purpose of using hashtags altogether! So be sure to include branded hashtags on linkedin in your content mix as well as a niche hashtag that aligns with your narrative. After all, a hashtag’s current follower count does not determine its future growth. If you come across a hashtag that aligns with a particular niche, it can be advantageous to seize the opportunity to become an early adopter.
Make use of linkedin hashtags to facilitate the discovery of your content by other users and connect with people with common interests. Incorporate pertinent hashtags on linkedin into your posts and comments to maximize the impact of each publication, whether it’s for your brand or your clients.
How many hashtags should I use in a LinkedIn post?
When it comes to using hashtags on LinkedIn, the general rule of thumb is to aim for quality over quantity. In the past, it was recommended to use around 3-5 hashtags in a LinkedIn post, but recent studies have shown that using 3-9 hashtags can increase your visibility and engagement.
Can I create custom hashtags for my LinkedIn posts?
Absolutely! Creating your custom hashtags for LinkedIn posts can be a great way to increase visibility and engagement. By using unique hashtags that are specific to your brand, industry, or content, you can make it easier for users to discover your posts and join the conversation. Custom hashtags also allow you to establish a distinct online identity and showcase your expertise in a particular niche.
Do hashtags have any impact on my LinkedIn profile’s visibility?
Certainly, hashtags can significantly impact the visibility of your LinkedIn profile. When used strategically, hashtags can make your posts more discoverable to a wider audience in your industry or niche. By including relevant and trending hashtags in your posts, you can increase the chances that your content will be seen by people searching for or following these specific topics.
I'm Roger Lopez, a Master’s in Marketing graduate with a passion for digital communications and social media. My 7-year career has been focused on developing effective social media strategies and content for diverse audiences. At FullSMM.com, I share insights on optimizing social media presence in the dynamic digital world.