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In the world of social media marketing, Instagram has emerged as a powerhouse platform for businesses to showcase their products, engage with customers, and build a solid online presence. With over one billion monthly active users, Instagram allows businesses to reach a vast audience and increase brand awareness. However, with so many businesses vying for attention on the platform, it can take time to stand out from the crowd. One way to achieve this is by getting more views on your posts.
This can lead to increased engagement, higher brand credibility, and, in return, more sales. Today, we’ll examine 13 practical steps to help your business get more Instagram views and maximize your marketing efforts on this popular social media platform.
13 Effective Steps to Get More Views on Instagram
We all know that increasing your views on Instagram can lead to a wider reach among potential followers and customers. However, you may need help figuring out where to start. Therefore, we would like to introduce 13 easy steps to increase the number of Instagram views.
Select the Right Username
First things first. Choosing the correct username is crucial to get more views on your business Instagram account. Your username should be linked to your brand name and remain the same across all social media platforms. This can help with brand recognition and make it simpler for users to locate you on Instagram. Opting for a catchy and distinct username can help your account stand out and attract more followers. Additionally, using relevant keywords in your username can improve your chances of appearing in search results and reaching new users.
Use an Instagram Business Account
Instagram Business Accounts give access to detailed analytics for post performance and audience insights. This information helps you shape content strategy and increases engagement for more Instagram views. Instagram Business Accounts provide access to valuable features such as Insights and the ability to add a call-to-action button.
Use Your Brand Logo as Profile Photo
Your logo is a visual representation of your brand, and using it as your profile picture can help establish a strong brand identity. This can help build trust and loyalty with your audience. Besides, using a logo can make your profile look more professional, which can help attract new followers and increase your reach on Instagram.
Optimize Your Bio
An optimized bio can grab attention, create interest and help you get more views on your profile. It’s essential to keep it short and precise and ensure it represents your brand’s personality and values. Using relevant keywords in your bio can attract the right audience and increase the chances of your posts appearing in their feed. At the end of the day, you can have the opportunity to increase the number of Instagram views you get.
Share Sharable Posts
Sharing content on Instagram that is engaging and shareable can help increase the number of views your posts receive. Users interacting with your posts and sharing them can increase your account’s exposure, attracting new followers. This shareable content can take many forms, including inspiring quotes, behind-the-scenes glimpses, user-generated content, and amusing videos. The more valuable, relatable, or entertaining your content is, the more likely it is to be shared and engaged with. This, in return, leads to greater visibility and increased Instagram views for your business account.
A food business owner could post a behind-the-scenes video showing the process of making a delicious dish and a caption that includes the recipe or cooking tips. This type of content is valuable and educational, which can encourage users to share it with their friends who are interested in cooking.
Work with Influencers
Influencers typically have a large and engaged following. When they endorse your products or services, it can create more brand awareness and trust among their followers. This can increase your Instagram account’s traffic, increasing your posts’ views and engagement. Moreover, working with influencers who cater to your target audience can help you reach a more specific audience. This allows you to make it more likely for you to turn your followers into customers.
A beauty brand can collaborate with a popular makeup artist on Instagram to increase its visibility and get higher Instagram views. The makeup artist can use the brand’s products in a tutorial or review on their Instagram account, tagging the brand in the post. This can attract the attention of the influencer’s followers, who may be interested in the products or brand. As a result, the brand can gain new followers and increase its views on Instagram.
Use Relevant Hashtags
Popular or trending hashtags can attract more engagement and followers to your account. On the other side, niche-specific hashtags can help you target a more specific audience. However, using a moderate number of hashtags is essential to keep your captions manageable. By including relevant hashtags, you can increase the visibility of your posts, attract new followers, and ultimately gain more Instagram views on the platform.
Suppose you are a fitness influencer and want to share a workout video on Instagram. Adding relevant hashtags such as #fitness, #workout, and #health can help classify your content and appeal to users interested in those topics. Niche-specific hashtags like #yogaeverydamnday or #fitlife can target a more specific audience that is more likely to engage with your post. When you use relevant hashtags, your post becomes more discoverable to people interested in your niche, resulting in more Instagram views for your account.
Post User Generated Content (UGC)
Posting user-generated content (UGC) on your Instagram account has several benefits in increasing views. By sharing UGC, you display social proof that your brand is reputable and trustworthy. This encourages more UGC in the future and fosters a sense of community between the brand and its followers. As a result, this engagement can lead to more Instagram views on your account. Furthermore, potential customers often view UGC as more genuine and relatable, increasing their likelihood of following your account.
A fashion brand can encourage customers to use a specific hashtag when sharing photos of themselves wearing their products. By reposting these photos, the brand can showcase its products in real-life situations while giving credit to the customers who created the content. This can lead to more engagement from other followers and, in return, increased views on the brand’s Instagram profile.
Share More Frequently
Posting content frequently on Instagram can boost your account’s visibility and attract more followers. It keeps your audience engaged and interested in your content, which may lead to them sharing your posts with others. So, you can fastly gain new Instagram views on your account. Consistent posting can also increase your chances of appearing in users’ feeds, as Instagram’s algorithm tends to favor accounts that post regularly. Regularly sharing content can establish a strong presence on Instagram and improve your chances of getting more views.
Organize Giveaways
Hosting giveaways on Instagram is an effective way to engage users by encouraging them to like, comment, and share your post. This activity can improve your post’s visibility and reach. You can attract more users to your account who may choose to follow you for future content. The excitement generated by the giveaway can also lead to increased engagement on your other posts. This, in return, can increase your visibility on Instagram. Giveaways can incentivize users to interact with your content, helping you gain new followers and increasing the number of Instagram views you receive.
The skincare brand aims to increase its Instagram following and views, so they organize a giveaway that requires users to follow, like, and tag friends in the comments. By doing this, users engage with the brand’s content, potentially attracting new followers. The giveaway creates excitement and increases engagement on other posts, boosting the brand’s visibility on Instagram. The total Instagram views will be incredible.
Post Attention-Grabbing Reels
Creating interesting and engaging content that resonates with your audience is important to gain more views on Instagram Reels. Using popular music, fun transitions, and unique filters can help make your Reels more visually appealing. Taking advantage of trending challenges and hashtags can also help increase your reach and attract higher Instagram viewers. To optimize your Reels, make sure to use relevant captions and hashtags that make your content easy to discover. Promote your Reels on your Instagram feed and other social media platforms to drive traffic to your account.
Suppose you’re a fitness influencer looking to increase Instagram views and engagement on your Instagram Reels. In that case, you can create an attention-grabbing Reel featuring your favorite workout routine set to a popular, upbeat song. Use creative transitions between exercises, add fun and motivational captions, and show behind-the-scenes footage of your workout to make it more interesting. You can also utilize trending fitness challenges and hashtags to reach a broader audience.
Pin Your Most-Viewed Stories
Pinning your most popular stories is a helpful tactic to increase visibility and attract more Instagram views. Top-performing content at the top of your profile makes it easier for new followers to engage with your brand. Pinned stories stay on your profile longer than regular stories, enabling users to engage with them even after they expire from your feed.
Let’s say you run a fitness blog on Instagram and notice that one of your stories showcasing a new workout routine received a lot of engagement and views from your followers. By pinning this story to the top of your profile, you make it easy for new visitors to your profile to discover your popular content. They can follow your account for more fitness tips and routines.
Use Location Tags
Adding location tags on Instagram can boost your Instagram views by making your content more visible to users who are looking for content related to a specific location. When you tag your location, your content becomes accessible to people who are interested in that particular location. This includes potential clients, collaborators, or people with shared interests. Moreover, location tags can enable you to link up with local communities, businesses, and events, enhancing your brand’s visibility and engagement.
Suppose you are a food blogger and share a photo of a mouth-watering dish from a famous restaurant in Texas. If you tag the restaurant’s location in your post, your content will be discoverable to users interested in Texas-related content. So, you can attract more Instagram views, engagement, and even potential collaborations with other local businesses or food bloggers in the area.
Related articles:
- How to Get More Views on Facebook
- How to Get More Views on TikTok
- How to Get More Views on Twitter
- How to Get More Views on Instagram Stories
- How to Get More Views on YouTube
FAQs About Getting More Views on Instagram
What are some effective tactics to increase the number of views on Instagram?
Optimizing your business account profile, such as using your logo as a profile photo and using a brandable username, is the first step. You can also post shareable content, organize giveaways, post UGC, or collaborate with influencers to get more Instagram views.
Does the quality of my Instagram posts impact the number of views I receive?
Creating high-quality content with captivating visuals and engaging content is crucial to getting more views on Instagram. Such posts are more likely to attract users’ attention, leading to increased engagement and views. On the other hand, low-quality posts may generate little interest from users, resulting in lower engagement and views.
Can I increase my views by using popular hashtags?
Using popular hashtags can enhance your Instagram views by making your content more discoverable to users interested in similar content. Try to use popular and relevant hashtags. Overusing them may appear spammy and reduce your credibility on the platform.
What kind of Instagram content can I create to increase my views?
To boost your views on Instagram, create visually appealing and relevant content that includes photos, videos, tutorials, and user-generated content. Utilize Instagram features like Reels, IGTV, and Stories to create interactive content.
What is the recommended frequency for posting on Instagram to increase the chances of getting more views?
It depends on your audience and content. Posting consistently with high-quality and engaging content is critical to increasing visibility and attracting more Instagram views. Posting consistently, at least once a day or a few times a week, can improve your chances of getting more views.
Our Final Thoughts on Getting More Views on Instagram
Optimizing your profile, creating high-quality content, using relevant hashtags, and engaging with followers is vital to increase Instagram views. It’s important to consistently evaluate and adapt your strategy to ensure you reach your target audience and achieve your goals. With these tips and best practices, you can increase your chances of success on Instagram and reach a wider audience.
