The Complete Guide to TikTok Analytics

Tiktok analytics offer deeper insight, enabling you to assess weekly and monthly growth, total video playtime, audience demographics, and more. Discover which tiktok metrics to track, where to locate them, and how to leverage this information to your advantage.

What is TikTok Analytics?

Tiktok analytics encompasses the information extracted from the content, aiding content creators and brands in monitoring video performance. This comprises tiktok metrics like views, likes, comments, and shares, along with insights into your profile and followers. Beyond just creativity, integrating tik tok video analytics is crucial in crafting an effective social media marketing strategy.

Why are TikTok analytics important for your business?

Navigating the rapid pace of social media, especially with limited resources, can be challenging. Utilizing tiktok analytics for business is essential not just to stay abreast of trends but also to delve deeper into understanding your audience—identifying their unique behaviors and preferences. Here are a few of our key reasons why it’s important to use analytics tiktok for business:

• Leverage tiktok analytics to craft a data-driven marketing strategy by identifying your most engaging videos and extracting insights about your audience, including their peak activity times and location.
• The analytics provides tiktok insights to create engaging content for your target audience. When utilized effectively, it allows optimization for conversion strategies.
• TikTok analytics offers evidence for proving your return on investment. Crafting a compelling data story makes it easier to justify the need for additional resources in your campaigns.

This article may interest you: How to Use TikTok for Business?

Who can view TikTok analytics?

Those with a Plann Plus account can conveniently access analytics tiktok within the Plann platform, seamlessly integrated with their TikTok workspace. However, for those looking to elevate their analytics experience further, the option to directly explore TikTok’s analytics is always available!
It’s crucial to be aware that not all TikTok account types automatically have access to the analytics tool. To ensure you can tap into your account data, it’s necessary to use a TikTok Pro account. Verify your account type by navigating to your profile, clicking the three horizontal lines at the top right, selecting ‘manage account,’ and confirming that you’re set to TikTok Pro.

How to check analytics on TikTok?

Examining your tik tok video analytics becomes a straightforward task once you understand the process. Now, where should you initiate this exploration?
To check tiktok analytics, follow these steps:

• Launch the TikTok app.
• Tap on ‘me’ located at the bottom right of your screen.
• Click on the three lines situated at the top right of your screen.
• Choose ‘creator tools’ and then navigate to ‘analytics.’

To examine analytics for an individual TikTok video, follow these steps:

• Launch the TikTok app.
• Tap on ‘me’ located at the bottom right of your screen.
• Pick the specific video for which you want to check analytics.
• Click on ‘more data’ situated at the bottom right of your screen.

Categories of TikTok Analytics

TikTok categorizes analytics into four main sections, namely Overview, Content, analytics, Follower analytics, and LIVE. Now, let’s delve into each of these categories to gain a comprehensive understanding.

Overview Analytics

Within the Overview tab, you gain access to analytics spanning the last week, month, or two months, with the added flexibility of selecting a custom date range. For example, this is the place to go for a detailed retrospective analysis for 2021.

Content Analytics

The Content tab serves tiktok analytics as a comprehensive showcase of your video performance, highlighting the most popular videos within a user-defined date range. Delving into each post, this tab furnishes detailed metrics such as views, likes, comments, and shares, offering a nuanced perspective on the engagement and reception of each piece of content.

Follower Analytics

Within the Follower tab, a wealth of insights about your audience is unveiled, encompassing details such as the gender breakdown of your followers and their geographical locations across the globe. Additionally, this tab allows you to discern the peak times of activity for your followers on the app, offering valuable information to tailor your content to their optimal engagement periods.

LIVE Analytics

In the LIVE tab, you can explore comprehensive insights into the live videos you’ve hosted within the specified timeframe of the last week or month, spanning either 7 or 28 days. These tiktok analytics encapsulate crucial data points such as your follower count during live sessions, the total duration of time you’ve spent engaging with your audience in real-time, and the Diamonds earned. This metric is indicative of the impact and resonance of your live content, contributing to a deeper understanding of your tiktok impressions.

How to use your TikTok analytics in your content strategy?

Leveraging analytics tiktok empowers you to cultivate a deeper comprehension of your account and its audience, simplifying the process of crafting highly engaging posts. Incorporating analytics considerations into your creative process ensures that each TikTok video aligns seamlessly with the interests of your audience. This strategic approach translates to increased opportunities for long-term success on TikTok.
In case the multitude of tik tok video analytics feels overwhelming, remember that Plann provides a convenient solution. Dive into Plann, where you can effortlessly access most of your essential metrics within the user-friendly interface of your supercharged analytics dashboard.

Author’s Thought

After harnessing insights from your tiktok analytics to spark fresh ideas, the next step is to strategically plan and schedule your content. Initiate your free trial of Plann to chart out your TikTok strategy seamlessly. Utilize Plann’s features to schedule your videos, ensuring they are posted at the optimal times for maximum audience engagement.

FAQ